Tag Archives: types of advertising appeals

Analyze your customer base

If you have a comprehensive list of your customers (and you should have, if you don’t already), you have the basis for discovering what traits many of them have in common. Are they self-employed, sophisticated, big spenders, cost-conscious, brand conscious? … Continue reading

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Peddling pills on TV

I figure that with his talent, training, long experience and ongoing study of the medical journals, my doctor has the knowledge to know if a serious prescription drug is right for me, or whether it will bring on an irreversible … Continue reading

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No old products for us

If, as King Solomon maintained, there is no new thing under the sun, please don’t tell the advertising boys and girls. They’re convinced that new things are advancing over the horizon in an unending cascade, filling the marketplace with, well, … Continue reading

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